Bernard Dawe oral history, 1964.

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Bernard Dawe oral history, 1964.

http://www.worldcat.org/oclc/63934366

In this interview, Bernard Dawe shares his observations of the production of Gerber baby food. Topics include: the origination of the idea for incorporating baby foods into the Gerber product-line and the promotion campaign to introduce Gerber baby foods into grocery stores; changes in processing and packaging; personnel policies at Gerber; field operations; relationships between the company and growers; handling consumer complaints and importance of consumer preference to product development; criteria used to determine processing plant budget and output; handling processing plant wastes; attitude toward competition; sources of information; and relationships with glass and cap companies. Includes his impressions of Dan Gerber.

55 p. of transcript.

Cornell University Library

Information

SNAC Resource ID: 7904707

Cornell University Library

Related Entities

There are 4 Entities related to this resource.

Gerber, Dan.

http://n2t.net/ark:/99166/w6j46kdv (person)

Gerber Products Company

http://n2t.net/ark:/99166/w6kt0rw4 (corporateBody)

Hucker, George J., 1893-1988,

http://n2t.net/ark:/99166/w6tm9vdm (person)

Professor of Bacteriology and Chief in Research, N.Y.S. Agricultural Experiment Station at Geneva. From the description of George J. Hucker correspondence, 1911-1964. (Cornell University Library). WorldCat record id: 64072994 ...

Dawe, Bernard, 1912-

http://n2t.net/ark:/99166/w6k435jv (person)

At the time of this interview, Bernard Dawe was the Rochester plant manager of the Gerber Products Division. From the description of Bernard Dawe oral history, 1964. (Cornell University Library). WorldCat record id: 63934366 ...